Social Tools
Enjoy these resources we have developed to share our knowledge and expertise of the social media space.
Buddy Media's Lazerow on Social Media Ads
In The Deal's Behind the Money video interview, Lazerow talks about the challenges and opportunities of advertising on social networks.
Social Math: The Economic Case for Branded Apps
Buddy Media's recent report on Social Math revealed that app-vertising clients pay 78% less for 398% more engaged users than traditional display banner clients.
What Advertisers Need to Know about Branded Social Media Apps
Now is the time to increase focus on developing advertising campaigns that build social brand loyalty. For social network advertising, the future is now.
BuddyNotes
The future of advertising in a social world is now. Learn how to create a smart social media strategy and build social brand loyalty.
Social Marketing: Where Are We? Where Are We Going?
Mike Lazerow's presentation from Social Ad Summit about how social marketing has evolved and where it is headed.
Social Marketing: Why Brands Will Be the Biggest Beneficiaries of Social Media
Mike Lazerow's presentation from Web 2.0 about how the branded social app is emerging as the leading way for major brands to reach and engage consumers.
The Future of Advertising in a Social World
Mike Lazerow's presentation from AlwaysOn OnMedia CEO Showcase about how branded social media applications -- called "app-vertisements" -- are the future of advertising in a social world.
