Our Work - Bud Light
Bud Light
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- Implemented encompassing social media strategy by developing three custom tabs (Bud Light Central, Port Paradise, Tailgate) loaded with interactive promotion-specific content.
- Provided a hub for fans of Bud Light to view the newest television advertisements and send virtual gifts relevant to the latest seasonal promotions.
- Revolutionized virtual gifting technology by leveraging the power of the Facebook Public Profile.
- Provided fans with a dynamic rotation of seasonal gifts to spur return engagement and continual viral sharing.
- Created VIP community for 4,500 Bud Light Party cruise winners, which fostered pre-cruise socializing and provided cruisers a way to stay in touch and share their experiences after the cruise.
- Leveraged pre-existing mapping technology to allow contest winners to view the geographic location of other users.
- Developed Bud Light branded Facebook application to support and extend the popular ìDudeî television ad campaign.
- Created a comparison engine which allows users to weigh the results of their survey against their Facebook friends.
