Michael Lazerow – Chairman & CEO

Michael is a serial entrepreneur who has co-founded four successful internet-based media companies. He has a passion for creating, managing and growing companies from the ground up.

Michael’s first foray into entrepreneurship came with the founding of University Wire, an Associated Press-like network of more than 700 student-run newspapers that is now owned by CBS Corp. U-Wire provides the most in-depth coverage of campus news and student issues and is distributed widely through almost every major college newspaper and most of the major Internet portals. Michael sold U-Wire to Student Advantage, the nation’s leading student membership organization linking 1.5 million students through one affinity card program, in May 1997. As a member of the Student Advantage management team, Michael helped grow Student Advantage from a handful of employees into the premier media and marketing company in the college market with more than 300 employees and $80 million in annual revenue.

Building on his growing experience in the online space, Michael next founded GOLF.com, which was purchased by Time Warner’s Time Inc. division in January 2006. Michael led GOLF.com from a start-up to a multi-million dollar profitable golf media company. Michael successfully funded GOLF.com by raising equity financing from private investors, leading venture capital firms and media companies, including NBC Sports and the New York Times Co. And with a wide network of contacts in the internet and general business community, Michael negotiated and executed successful partnerships on behalf of GOLF.com with Time Warner, NBC Sports, MSNBC.com, Yahoo!, AOL, FoxSports.com, Microsoft, New York Times Co., the PGA Tour, USA TODAY, Knight Ridder, Chicago Tribune, GOLF MAGAZINE, NTT Communications and more than 200 other companies. As part of the acquisition by Time Inc., Michael agreed to join Time Inc.’s GOLF MAGAZINE division for one year as General Manager of GOLF.com and GOLFONLINE.com. In addition to overseeing all of the company’s golf internet properties, Michael sat on a 5-person management team that managed the leading golf publication.

Michael left GOLF.com in February 2007 to start Lazerow Consulting, which helps finance, launch, manage and grow internet-based media businesses. Michael’s client list included CSTV, a CBS Corporation company. At CBS, Michael helped launch two new businesses in the sports community and student media spaces.

Michael lives in New York City with his wife, Kass, two sons, Myles and Cole, and daughter Vivian. In addition to investing in private companies and real estate, he enjoys live music, golf, tennis, poker, fly-fishing, reading, writing and video editing.

Michael graduated from Northwestern University in Evanston, Ill. with a B.S. and M.S. in Journalism in 1996. His byline has appeared in more than a dozen newspapers, including Roll Call, the newspaper of Capitol Hill, the Fort Lauderdale Sun-Sentinel, the Miami Herald, the Delaware State-News, The Capital Times in Madison, Wis., and the Montgomery Journal.

Michael is currently the chairman and CEO of Buddy Media, Inc., a New York-based company whose Facebook management system is used by global brands and agencies.

David Honig – Vice President, Platform Sales

David is an online advertising veteran with more than 10 years of experience.

Prior to joining Buddy Media, David co-founded Media6Degrees , where he helped build a technology that provides major brand marketers with targeted audiences using the power of social graph data.

Prior to Media6Degrees David was Vice President, Media, at Didit Search Marketing where he created SearchConnect™, the first integrated media platform that combined Search Data & Display advertising with Re-Targeting. Under his direction, SearchConnect won the ClickZ Marketing Echo Excellence Award in 2007 for Best Behavioral Targeting Personalization technology.

David began his internet online career at online ad giant DoubleClick which has since merged with Google, where he spent four years in various sales management roles.

David draws his strength from his wife and twin girls, and enjoys an occasional golf game, although not very good at the game.
He currently resides in New York City, and obtained B.S. in Business/Marketing from The Ohio State University.

Michael Jaindl – Vice President, Brand Management & Strategy

MJ has over 7 years managing and building technology products for the largest companies in the world.

MJ started his career with GE after being accepted into the elite Information Management Leadership Program (IMLP). While on IMLP MJ implemented large-scale enterprise wide technology solutions across a number of GE businesses. While on IMLP he rotated positions every 6 months managing large global teams from home and abroad. He worked in New York, Massachusetts, North Carolina and The Netherlands. He achieved Six Sigma certification early in his career and used that skill to improve business processes across GE. After IMLP MJ was responsible for Sarbanes Oxley compliance including the global roll-out of Sun Identity Manager across all GE Industrial businesses.

Prior to Buddy Media MJ held a position at NBC where he spearheaded their first social network for their web property iVillage. He was responsible for product development, community growth and platform monetization. MJ joined Buddy Media in January 2008 to pursue his passion for social media and community building. MJ managed the first client application launch for Buddy Media and has since overseen all client launches. As VP of Brand Management and Strategy MJ is responsible for leading the Buddy Media project management team and formulating unique social strategies for clients.

MJ grew up on his family’s farm in Allentown Pennsylvania. He graduated from Boston University with BS in Business Administration with a concentration in MIS. In his free time you can find him surfing at the New Jersey shore.