We designed the Twitter Management System for brands and agencies to harness the Twitter platform as an effective marketing tool. This System enables advertisers to identify, analyze and engage their audience based on Twitter trends and conversations (including mentions and ReTweet data)—all with respect to their competitors.

Our new solution will also allow brand advertisers to track volume and frequency of click-through rates of links posted on Twitter, as well as monitor and analyze sentiment, share of voice and market share compared to competitors. Ultimately, the Twitter Management System gives marketers powerful analytics and management tools to track Twitter’s impact on their bottom line.